Research Report

Lulu asked me to write a research report and gave me 3 days to do it. As she is rebranding herself and struggled to figure out a strong aesthetic in recent years, she asked me to research the history of some processes, trends and silhouettes which she has done in the past and may bring forward and improve on to base her aesthetic around in the future. Looking at her past collections, I decided to research the history of weaving, embroidery, fringing and ruffles. I firstly researched on the internet then made a Central St. Martins library visit to back up my findings.

 Furthermore, Lulu wanted me to research designers that used each of the processes strongly in their designs as part of their aesthetic and look up how each of them promoted themselves on social media. Lulu felt that she wasn't using social media to her full advance to gain potential customers.

I learnt a lot doing this research report; about the history of the processes, and how designers promoted themselves, especially on instagram. I think I learnt most about what makes for a good instagram and how having a strong aesthetic is very important when promoting yourself visually. I put the report in a powerpoint format backing it up with imagery.