Lulu asked me to write a research report and gave me 3 days to do it. As she is rebranding herself and struggled to figure out a strong aesthetic in recent years, she asked me to research the history of some processes, trends and silhouettes which she has done in the past and may bring forward and improve on to base her aesthetic around in the future. Looking at her past collections, I decided to research the history of weaving, embroidery, fringing and ruffles. I firstly researched on the internet then made a Central St. Martins library visit to back up my findings.
Furthermore, Lulu wanted me to research designers that used each of the processes strongly in their designs as part of their aesthetic and look up how each of them promoted themselves on social media. Lulu felt that she wasn't using social media to her full advance to gain potential customers.
I learnt a lot doing this research report; about the history of the processes, and how designers promoted themselves, especially on instagram. I think I learnt most about what makes for a good instagram and how having a strong aesthetic is very important when promoting yourself visually. I put the report in a powerpoint format backing it up with imagery.
Lulu's husband has his own business called 'like digital media'. It is a business that creates websites for other businesses. Lowik and I went to his office at The Old Truman Brewery on Brick Lane, to learn how to change somethings around on Lulu's website; including uploading her latest collection and taking off and adding sale items. This was a useful learning experience for me because I have have no experience in how to work a website. I didn't learn how to do every much but I understood the basic concept. I think this would be very useful to me in the future when I have my own website. I made some friends at 'like digital media' that maybe good contacts to have in the future.
The design assistant, Lowik, and I, had to prepare the garments that needed to be sold at a Charity and Sample Sale, both happening in the same week. This involved steaming and putting the garments in the right order according to the price list that was given to us. I changed the price on the price tags to the final sale price shown on the price list. Now that I am more confident with handling the garments and more familiar with Lulu's collections. This was a quick and easy task for me. We managed to get the garments carefully packed up and ready to go in a morning.
